{"id":5970,"date":"2021-04-13T21:48:38","date_gmt":"2021-04-13T18:48:38","guid":{"rendered":"https:\/\/mozartcultures.com\/en\/?p=5970"},"modified":"2021-04-14T23:18:40","modified_gmt":"2021-04-14T20:18:40","slug":"history-of-mms","status":"publish","type":"post","link":"https:\/\/mozartcultures.com\/en\/history-of-mms\/","title":{"rendered":"HISTORY OF M&M\u2019s"},"content":{"rendered":"

\"\"Let\u2019s start with a question. Who doesn’t like candy? Although overconsumption of candy is unhealthy for the human body, we look for something like candy to have a snack while watching a movie, having a chat <\/span>with our family or friends. We use candy even while garnishing a birthday cake! <\/span>Even though there are <\/span>many candy brands in the global market, there is one popular brand that we all know: M&M\u2019s. M&M\u2019s are button-shaped chocolate covered with sugar shells in many colours like yellow, orange, red, brown, green and violet. M&M\u2019s took its name from the initials of its founders’ names, Mars and Murrie, and founded in 1941 by Forrest Mars Sr. and Bruce Murrie. Over the years it had spread around the world as a symbol of American popular culture.\u00a0 Have you ever wondered what the source of this popularity is?<\/p>\n

M&M\u2019s history of popularity is based on the Second World War. After Forrest Mars Sr. dissolved the partnership with his father, who is owner of Mars Company, he decided to move on to his own way. In those years, there was Spanish Civil War in Europe. Mars witnessed that British enlistees were consuming small chocolate beads covered with solid sugar shells. It was preventing chocolates from melting. He thought that it was a great idea and a soluti<\/span>on for a big problem, which was encountered with the decreasing consumption rate of cho<\/span>colate, in summer seasons. In that age, chocolate consumption was decreasing during summer because when chocolate faces with warm air, it tastes bad. If he could succeed in making thawless chocolate, this would stabilize chocolate consumption even in summer season.<\/p>\n

 <\/p>\n

M&M\u2019s In Second World War and In Space<\/strong><\/h3>\n

After Mars returned to the US, he looked for a partnership to supply resources for use to create a new candy brand. New partner was Bruce Murrie who was the son of the Hershey Company owner Mr. Hershey. In 1941, Mars’s idea that was inspired by Spanish Civil War could bring M&M\u2019s candies and American soldiers together. <\/span>The US Military sold M&M\u2019s during World War II thanks to its heat-resistant structure, and also its package was easy to carry.<\/span><\/p>\n

\"\"
An advertisement of M&M’s special edition for Nasa’s Atlantis space shuttle<\/em><\/figcaption><\/figure>\n

After the war, M&M\u2019s popularity gained steam. Moreover, M&M\u2019s is the first candy to go into space! In 1981, Nasa\u2019s first space shuttle Atlantis hosted M&M\u2019s as a virtue of its success during wartime. It was consumed and kept in the space shuttle easily thanks to its durable structure and small packaging.\u00a0<\/span><\/p>\n

As you see, M&M\u2019s is more than a candy, it is a hero that made soldier rations enjoyable and an astronaut that saw our planet from afar. And of course it is a production of an intelligent brain.\u00a0\u00a0<\/span><\/p>\n

References:<\/strong><\/em><\/p>\n

Website:<\/strong> Forrest Mars, Jr. (2021). Retrieved 8 April 2021, from https:\/\/www.forbes.com\/profile\/forrest-mars-jr\/?sh=25a99a2e79ee<\/p>\n

Website:<\/strong> SCHUMM, L. (2021). Six Times M&Ms Made History. Retrieved 13 April 2021, from https:\/\/www.history.com\/news\/the-wartime-origins-of-the-mm#:~:text=1.,manufacturing%20Mars%20bars%20for%20troops.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s start with a question. Who doesn’t like candy? Although overconsumption of candy is unhealthy for the human body, we look for something like candy to have a snack while watching a movie, having a chat with our family or friends. We use candy even while garnishing a birthday cake! Even though there are many<\/p>\n","protected":false},"author":108,"featured_media":5974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[339,13],"tags":[578,1205,505,1208,1207,1206,572,320],"yst_prominent_words":[],"class_list":["post-5970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomy","category-history","tag-brands","tag-candy","tag-food","tag-mms","tag-ration","tag-space","tag-spanish-civil-war","tag-ww2"],"_links":{"self":[{"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/posts\/5970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/users\/108"}],"replies":[{"embeddable":true,"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/comments?post=5970"}],"version-history":[{"count":3,"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/posts\/5970\/revisions"}],"predecessor-version":[{"id":5980,"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/posts\/5970\/revisions\/5980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/media\/5974"}],"wp:attachment":[{"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/media?parent=5970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/categories?post=5970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/tags?post=5970"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/mozartcultures.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=5970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}